Let us help improve your website by increasing visibility on search engines such as Google and Bing. The higher up you rank in search results, the easier your prospective and current customers will find you. We can implement on-site SEO (Search Engine Optimization) to help search engines to better understand the theme and topic of your website. SEM (or paid search) can help to improve your online traffic through paid ads at the top of Google search results.
SEO + SEM
DIGITAL | SEO/SEM
SEO
Search Engine Optimization is the process of improving your website to increase its visibility for relevant organic searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract customers to your business.
Search engines like Bing and Google use bots to crawl pages on the web, collecting information and indexing them. Algorithms analyze the index, noting hundreds of ranking factors to determine the order pages should appear in the search. While you can’t pay search engines to get higher organic search rankings, you can make specific optimizations to your website to earn a higher ranking.
THE PROCESS
ONE The SEO team analyzes your site for a multitude of factors and prepares a custom proposal, making recommendations including keywords to optimize for on your site, content development, and on-site SEO work.
TWO SEO work will begin right away, but it takes a while for all the optimizations to be crawled by Google. In many instances, results will be seen for 5-6 months. For this reason, SEO is a minimum 6-month commitment.
THREE Access to the website will be needed, as well as read & analyze access to Google My Business, and Google Analytics so this data can be pulled into the monthly reporting.
FOUR Once up and running, you’ll receive a monthly report noting changes in search and keyword rankings.
SEM
SEM stands for Search Engine Marketing, but is also sometimes called paid search or pay-per-click. This allows companies to place advertisements in Google search results and only requires payment when someone clicks on the ad. More than 40,000 searches are performed on Google every second–put your ad at the top of the results when people are searching for you!
To build an estimate, tell us
• Your campaign goal: calls or clicks?
• How far will someone go to reach your client? (Zip code, city, or state; can include a radius)
• Relevant keywords: we’ll build the full list! (And let us know if there are any that should be excluded)
• Budget range: In most cases, the minimum budget should be at least $200/mo. for a very small campaign.
Campaign Requirements:
• Website URL(s)
• Geographic areas to target
• Keywords to include &/or any to exclude?
• Ad Copy notes
• What is the unique value proposition? Special promos?
• Campaign goals and measure of success
• Campaign dates and budget (runs in 30-day cycles)
BOOST YOUR
ONLINE PRESENCE.
LIST & REPUTATION MANAGEMENT
Improve the performance of your online listings by using our tool to complete recommended optimizations. Ensure the accuracy of your business information with data distribution across a network of search engines, maps, data aggregators, navigation systems, and industry vertical sites.
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Why is Listing Management important for a business?
• Increases search visibility
• Improves reputation
• Lifts SEO
• Builds Brand Trust
