If your market has WIFI... they are watching! Put your video ad or commercial right where they are watching. Associated with a ‘big screen,' OTT places your video ad in front of thousands right on their television like on streaming devices, smart TVs, and gaming consoles. CTV is delivered on ‘small screens’ like laptops, tablets, and smartphones.
Let us help you into the hottest new side of digital marketing: Streaming. We build a relevant audience using an address list, online behavior, geo-fence or demographic to target your ideal customer. Think of it as a 15, 30 or 60 second TV commercial streaming on a device and only delivering it to the audience of your choice!
OTT: Over the Top - "Big Screen"
OTC: Over the Counter - "Small Screen"
of US population livestreams content
of people say streaming TV is their go-to source of entertainment
Average monthly spend on streaming services
of US adults 18-49 don’t watch linear (traditional) TV
Average number of connected devices per household
Why Streaming TV?
Because that's where your audience is watching!
• Immersive Content
• Hyper-targeted audience that is committed to the content they're watching
STREAMING CHANNELS LIST
Publishers (this list continues to grow!):
A&E | Accent Health | Anthem Sports & Entertainment | AT&T/DirecTV Now! | BET BigStar.TV | Cinedigm Entertainment | CBS | CNN | Comcast | Cox Media Group Crunchyroll | Digital Media Rights | Discover Channel | DiscoveryGo | DramaFever E.W. Scripps Newsy | E. W. Scripps | Film On Tv, Inc. | Flipps Media | Fox Networks Group | Fox News | Fox Sports | Fubo.TV | Funimation | Future Today | Gameloft Globo | Gold Line Telemanagement | Graham Media | Haystack | Hyde Interactive Inc | kpex | LoveThisPic.com | MAZ | Meetme | NBC | NewsON | One by AOL Ad Network OVGuide | PaulaDeen.com | PBS | Pelmorex | picoBlu LLC | Plex | PlutoTV PopcornFlix | Render Media | Resignation Media, LLC | RPLogic | SBS | Screen Media Ventures LLC | Scripps Network, LLC | SendtoNews | Sling TV | Sony Crackle TBS | The Christian Post | The Holiday Spot | Thomsan | Reuters | Tinbu | TNT Toon Goggles | Transgaming | TubiTV Turner | Ustream.tv | Vevo | Viacom | Vice Viki, Inc | Vudu | WeatherNation | Wibbitz | Xumo
What About Netflix & Hulu?
Netflix is not an ad-supported service so there is zero ads/inventory on their site. There is no competitive disadvantage.
Hulu does offer streaming ad space, however, their placement is only available through direct buys that come with a pretty price tag.
Address lists converted to physical locations utilize cross-device matching. A good option if you’re looking to target clients based on a list.
Keyword and site retargeting based on behavior, for example, retarget people who visit your website, search online or visit competitor locations.
Between selects like gender, age, household, and lifestyle, we can target your ideal potential buyers.
We offer live reporting with each and every campaign. We send you a link available 24/7 with the latest impressions, and conversions. Alongside your ad's results are the tactic details we are using to distribute your campaign, the device list that has seen your ad, and the creative media attached to your ad.
Measuring the Success of Video:
• 1st Quartile
• 3rd Quartile
• Completion of video
• Watched with audio or muted
• Watched in full screen
A great option for you to reach a younger audience and costs less than broadcasting on TV!