Smart target your audience across the web and on mobile, where they are, however they want to engage! Get the right message to the right person at the right time. Also called targeted display and programmatic ads, Digital Display ads bid for the digital ad space of your target audience often seen on your frequently visited websites and apps.
Digital Display (Programmatic)
DIGITAL | DIGITAL DISPLAY
THE RIGHT MESSAGE.
TO THE RIGHT PERSON.
AT THE RIGHT TIME.
TACTICS
Geo-Fencing
Uses GPS technology to create a virtual fence around a physical location. This could be a neighborhood, competitor, place of interest or down to an address.
Geo Targeting
Uses location data to reach consumers in a specific location such as a city or zip code. Each campaign needs a geographic target when using the Keyword Tactic.
Keyword Retargeting
Device IDs and IP addresses store search behavior, allowing savvy businesses to retarget consumers using very specific keywords.
Site Retargeting
We add a pixel code to your website that tracks the IP addresses of people who visit your website and ads retarget those people.
What is Audience Curation?
Audience Curation is the ability to target on a residential and property level based on geography, demographic, geofences, hobbies & interests. Targeting has never been so easy, precise, and local.
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Example target audience curation:
• Female Head of Household, with Children in the home, Household Income of $70K +
• Pet Owners
• Interest in Health & Wellness
PROGRAMMATIC FOR EVENTS
Event Marketing is one of the clearest ways to reach your target customers; those attending the home show have an interest in home improvement, soon-to-be-brides attend bridal shows, job seekers attend career fairs, and sports fans attending a game. Farmers Markets, community fairs, a holiday marketplace, community meetings, Rotary clubs... the possibilities are endless.
Pre-Event Targeting
Target those interested in specific events by adding in keywords to your campaign and targeting other events.
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Event Targeting
Using our geo-fence technology, serve ads to attendees during the event while they are physically at the location.
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Post-Event Re-Marketing
By setting up a geo-fence in advance of the event, we’re able to collect device IDs of attendees. Now we can serve them your ads for up to 30 days after the event.
REPORTING
We offer live reporting with each and every campaign. We send you a link available 24/7 with the latest impressions, clicks, and conversions. Clicks link back to your website, while conversions are people that were tracked going to your location after seeing the ad. The national average for clickthrough rates is .08%– many of our ads beat that average!
Alongside your ad's results report are the tactic details we are using to distribute your campaign, the device list that has seen your ad, and the creative media attached to your ad.
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A great option for employment, vendor shows, political campaigns, and brand awareness.
SPECIFICATIONS
Digital Display ads are created with five sizes to be served on mobile and desktop devices in the best way. Reach the right person, with the right message, at the right time across the web, on mobile and in-app.
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Creative is in pixels, RGB color space. Max file size is 200KB.
160x600 (Desktop)
728x90 (Desktop)
320x50 (Mobile)
300x250 (Mobile & Desktop)
300x50 (Mobile)
We are 100% dedicated to protecting user privacy. We never connect personal attributes to individual names or addresses. A generic ID provides a layer of protection to keep the data of individual households safe.